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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Types of Analytics in Which US Sales Professionals Are Investing, July 2017 (% of respondents)
Note
83% of total survey respondents were from the US.
Methodology
Data is from the October 2017 Bluewolf report titled "The State of Salesforce." Over 1,800 Salesforce customers from a variety of industries were surveyed during May-July 2017. Respondents were from the US (83%) and rest of the world (17%). Respondents identified their function as engineering (5%), finance (7%), HR (2%), IT (22%), marketing (16%), operations (11%), sales (22%), services & support (6%) and other (9%). Respondents identified their role as account executive (10%), admin-business (7%), admin-technology (14%), C-level (12%), coordinator (5%), director (16%), manager (25%), VP (10%) and other (1%). Respondents identified their company's business model as B2B (64%), B2C (15%) and B2B2C (21%). Respondents identified the number of employees at their company as 1-3,500 (69%), 3,501-5,000 (8%), 5,001-10,000 (9%) and 10,001+ (14%). Bluewolf is a business consulting firm.