Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
US Internet Users Who Agree vs. Disagree that They Would Rather Have More Time than More Money, by Income Level, Summer 2016 (% of respondents in each group)
Note
Each income category represents a quarter of the total income within the market (e.g., high income=top 25% of earners).
Methodology
Data is from the May 2017 GfK report titled "Attitudes around materialism." More than 22,000 internet users ages 15+ worldwide were surveyed online during summer 2016. Respondents were from Argentina (n=1,007), Australia (n=1,001), Belgium (n=1,004), Brazil (n=1,500), Canada (n=1,002), China (n=1,510), France (n=1,501), Germany (n=1,502), Italy (n=1,503), Japan (n=1,500), Mexico (n=1,000), the Netherlands (n=1,003), Russia (n=1,501), South Korea (n=1,000), Spain (n=1,500), the UK (n=1,501) and the US (n=1,536). Data was weighted to reflect the demographic composition of online population ages 15+ in each market.
US Internet Users Who Agree vs. Disagree that They Would Rather Have More Time than More Money, by Income Level, Summer 2016 (% of respondents in each group)