February 21, 2017

Likelihood that US Millennial Internet Users Would Purchase Products/Services from Brands Using a Chatbot, Dec 2016 (% of respondents)

Note

Chatbots are defined as software and computer programs that mimic human conversation using artificial intelligence. 58% of total respondents have ever used a chatbot.

Methodology

Data is from the February 2017 Retale survey. 500 US internet users ages 18-34 were surveyed online during December 1-6, 2016. Retale is a mobile app company focused on customer merchandise procurement and shopping management.