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June 12, 2025

Audience Targeting Solutions Most Important to US Marketers When Working With Retail Networks to Activate Off-Site Advertising, May 2025 (% of respondents)

Audience Targeting Solutions Most Important to US Marketers When Working With Retail Networks to Activate Off-Site Advertising, May 2025 (% of respondents)

Methodology

Data is from the June 2025 TripleLift report titled "The Creative Edge in Retail Media" in partnership with Advanis. 200 US marketing professionals were surveyed during April 28 to May 14, 2025.