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Explore our Research →Consumers want AI to speed up discovery
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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June 3, 2025
How Consumers Worldwide Want AI to Improve Their Experience, Feb 2025 (% of respondents)
Methodology
Data is from the June 2025 Twilio "2025 State of Customer Engagement Report." 7,640 consumers worldwide and 637 business leaders were surveyed during January 3-February 17, 2025. Consumers were from 18 countries, namely Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the UK, and the US. All consumer respondents own a smartphone and have shopped online in the past six months; samples in each country were balanced by gender and age, with additional racial diversity balancing in the US and the UK. Age groups included Gen Z (18–28), millennials (29–44), Gen X (45–60), and baby boomers (61–79). Business leaders surveyed hold senior leadership roles at director level or above, work full time at companies with 500 or more employees, and are familiar with their company’s customer experience, marketing technology, or customer data strategies. The sample included minimum quotas for C-suite executives and a balanced mix of company sizes above and below 5,000 employees.Featured In
Consumers want AI to speed up discoverySources
Chart Title
How Consumers Worldwide Want AI to Improve Their Experience, Feb 2025 (% of respondents)Publication Date
June 3, 2025
