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May 6, 2025

Channels US Retail Media Buyers Expect to Spend More on in Retail Media Over the Next 12 Months, March 2025 (% of respondents)

Channels US Retail Media Buyers Expect to Spend More on in Retail Media Over the Next 12 Months, March 2025 (% of respondents)

Note

Data was provided to EMARKETER by Koddi.

Methodology

Data is from the May 2025 Koddi report titled "The State of Programmatic Retail Media." 149 US retail media buyers from brands and agencies were surveyed during March 2025. Koddi is a retail and commerce media technology company.
Channels US Retail Media Buyers Expect to Spend More on in Retail Media Over the Next 12 Months, March 2025 (% of respondents) | EMARKETER