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June 30, 2024
Day 2 Activation Rates for Mobile Apps With Onboarding Campaigns vs. Total Mobile Apps Worldwide, Q1 2023-Q2 2024
Methodology
Data is from Airship benchmarks between January 2023 and June 2024. Apps with more than 100,000 monthly active users are included in the overall average. Apps running in-app onboarding campaigns are included in the onboarding group.Featured In
Mobile app onboarding boosts user retentionSources
Chart Title
Day 2 Activation Rates for Mobile Apps With Onboarding Campaigns vs. Total Mobile Apps Worldwide, Q1 2023-Q2 2024Publication Date
June 30, 2024