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April 30, 2025
Tariff Impact: Categories in Which US Adults Will Continue to Spend Even When Cutting Back Elsewhere, April 2025 (% of respondents)
Note
Respondents were asked, "Which of the following are you most likely to continue spending on, even when cutting back elsewhere?" This data is being featured as part of our special coverage on the impact of tariffs.
Methodology
Data is from the April 2025 LoopMe & PurchaseLoop report titled "Tariff Rapid Response Research Analysis." 15,262 US consumers ages 18+ were surveyed via mobile phone during April 15-17, 2025.