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April 15, 2025

Likelihood That US Adults Use an AI Tool to Research Potential Purchases, April 2025 (% of respondents)

Likelihood That US Adults Use an AI Tool to Research Potential Purchases, April 2025 (% of respondents)

Note

Respondents were asked, "How likely or unlikely are you to do the following things: Use an AI tool like Chat GPT or Copilot to research potential purchases?" Data was provided to EMARKETER by Attest. This data is being featured as part of our special coverage of AI in Marketing.

Methodology

Data is from the April 2025 Attest "Brands and technology: AI survey." 1,000 US adults ages 18-67 were surveyed on April 2, 2025.

Sources

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Chart Title

Likelihood That US Adults Use an AI Tool to Research Potential Purchases, April 2025 (% of respondents)

Publication Date

April 15, 2025

Sources

Topics

Digital Shoppers & Buyers Artificial Intelligence (AI)United States

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