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March 24, 2025
Current Adoption of AI in Media Campaign Cycles According to US Ad Industry Professionals, by Type, Jan 2025 (% of respondents)
Note
Data was provided to EMARKETER by Interactive Advertising Bureau (IAB).Methodology
Data is from the March 2025 Interactive Advertising Bureau (IAB) report titled "State of Data 2025: The Now, the Near, and the Next Evolution of AI for Media Campaigns" in partnership with BWG Strategy and Transparent Partners. 529 US ad industry respondents (buy-side and sell-side) were surveyed during November 18, 2024-January 13, 2025. Respondents include brands, agencies, and publishers.Chart Title
Current Adoption of AI in Media Campaign Cycles According to US Ad Industry Professionals, by Type, Jan 2025 (% of respondents)Publication Date
March 24, 2025