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January 31, 2025

Most Influential Social Media Platforms on US Consumer Purchase Decisions, Jan 2025 (% of respondents)

Most Influential Social Media Platforms on US Consumer Purchase Decisions, Jan 2025 (% of respondents)

Methodology

Data is from the January 2025 RELEX "Viral Products & Social Media Influence Consumer Report." 1,012 US consumers ages 18+ were surveyed during January 2025.
Most Influential Social Media Platforms on US Consumer Purchase Decisions, Jan 2025 (% of respondents) | EMARKETER