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December 12, 2024
Writing and Content Creation Are Marketers' Top Use Cases for Generative AI (GenAI) (% of US marketers who use genAI more than once per month, Sep 2024)
Methodology
Data is from the December 2024 Lightricks survey conducted by American Marketing Association (AMA). Over 1,000 US marketing professionals were surveyed during September 2024.
Writing and Content Creation Are Marketers' Top Use Cases for Generative AI (GenAI) (% of US marketers who use genAI more than once per month, Sep 2024)
Writing and Content Creation Are Marketers' Top Use Cases for Generative AI (GenAI) (% of US marketers who use genAI more than once per month, Sep 2024) | EMARKETER