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November 12, 2024
Actions US CMOs Say Their Company Has Taken in the Wake of Third-Party Cookies Disappearing, Feb 2022 & Sep 2024 (% of respondents)
Note
Respondents were asked, "In the wake of third-party cookies disappearing, which actions has your company taken?"Methodology
Data is from the November 2024 Duke University's Fuqua School of Business "The CMO Survey: Managing the Challenges of Marketing Technology, Privacy, and Marketplace Threats" commissioned by Deloitte and American Marketing Association. 260 US CMOs were surveyed online during September 4-25, 2024. 97.2% of respondents were VP-level or above at for-profit companies. Respondents identified their company's business focus as B2B product (30.1%), B2B services (28.2%), B2C product (29.7%), or B2C services (12.0%) with sales revenues of less than $25 million (18.7%) or more than $26 million (81.3%) with number of employees of fewer than 100 (19.6%) or more than 100 (80.4%) from various industries.Chart Title
Actions US CMOs Say Their Company Has Taken in the Wake of Third-Party Cookies Disappearing, Feb 2022 & Sep 2024 (% of respondents)Publication Date
November 12, 2024