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October 28, 2024
Marketing Strategies That Are Important Among Marketers Worldwide, May 2024 (% of respondents)
Note
Respondents were asked, "How important are the following themes for driving the growth of your company?"
Methodology
Data is from the October 2024 McKinsey & Company "Global Consumer Marketing Leader Survey." 104 marketers worldwide were surveyed between March 26 and May 13, 2024.