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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

October 28, 2024

Marketing Strategies That Are Important Among Marketers Worldwide, May 2024 (% of respondents)

Note

Respondents were asked, "How important are the following themes for driving the growth of your company?"

Methodology

Data is from the October 2024 McKinsey & Company "Global Consumer Marketing Leader Survey." 104 marketers worldwide were surveyed between March 26 and May 13, 2024.

Featured In

Improving your digital video marketing strategy through KPIs: 5 charts

Sources

McKinsey & Company

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Chart Title

Marketing Strategies That Are Important Among Marketers Worldwide, May 2024 (% of respondents)

Publication Date

October 28, 2024

Sources

McKinsey & Company

Featured In

Improving your digital video marketing strategy through KPIs: 5 charts

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