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October 28, 2024
Factors Influencing Online Purchase Decisions Among US Consumers, Sep 2024 (% of respondents)
Note
Respondents were asked "How influential are the following when considering whether to purchase a product online?"
Methodology
Data is from the October 2024 AfterShip "Shopper Sentiment Report 2024." 1,000 US adults ages 18+ were surveyed online during September 18-20, 2024 by Ipsos. Quotas and weights were used to ensure that the sample reflects the US population according to census parameters.