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September 11, 2024
Leading Strategy Among US Advertising Professionals in Reaching Audiences in Regions With Data Privacy Laws, July 2024 (% of respondents)
Methodology
Data is from the September 2024 Proximic by Comscore Inc. report "2024 State of Privacy in Advertising." Over 200 US advertisers were surveyed during July 11-21, 2024. Respondents were decision-makers at brands, agencies, and publishers.