Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Jul 21, 2025
In-store ads spark curiosity—and if done right, conversion
Article |
Jul 21, 2025
Unwrapping uncertainty for the 2025 holiday season
Article |
Jul 21, 2025
Consumers want AI to speed up discovery
Article |
Jul 18, 2025
2025 retail predictions: Mid-year reality check
Article |
Jul 18, 2025
How AI could reshape the future of advertising agencies
Article |
Jul 18, 2025
How healthcare providers and marketers can reduce the risk of patient no-shows
Article |
Jul 18, 2025
Tariff costs will be lower than expected for Abbott and Johnson & Johnson
Article |
Jul 18, 2025
Menopause hormone therapies should drop black box warnings, FDA panel says
Article |
Jul 18, 2025
Criteo rolls out retail media auction tech, self-serve ad expansion
Article |
Jul 18, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 9, 2024
Current or Future Use of Generative AI (GenAI) for Marketing Purposes According to Business Professionals Worldwide, June 2024 (% of respondents)
Note
Respondents were asked "Is your organization currently using or considering gen AI for the following marketing purposes?"Methodology
Data is from the October 2024 Harvard Business Review report "Optimizing the Use of Marketing Technology to Build Customer Trust" in partnership with SAS. 388 business professionals worldwide were surveyed online during June 2024. Respondents were drawn from Harvard Business Review's readership (magazine/newsletter readers, customers, and HBR.org users). Respondents were located in Asia-Pacific (20%), Europe (22%), Latin America (7%), Middle East and Africa (13%), and North America (38%), and in companies with a number of employees of 50 and over. Respondents were from companies in education (10%), financial services (11%), manufacturing (10%), technology (19%), and other (<9%).Chart Title
Current or Future Use of Generative AI (GenAI) for Marketing Purposes According to Business Professionals Worldwide, June 2024 (% of respondents)Publication Date
October 9, 2024
