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October 9, 2024
Current or Future Use of Generative AI (GenAI) for Marketing Purposes According to Business Professionals Worldwide, June 2024 (% of respondents)
Note
Respondents were asked "Is your organization currently using or considering gen AI for the following marketing purposes?"Methodology
Data is from the October 2024 Harvard Business Review report "Optimizing the Use of Marketing Technology to Build Customer Trust" in partnership with SAS. 388 business professionals worldwide were surveyed online during June 2024. Respondents were drawn from Harvard Business Review's readership (magazine/newsletter readers, customers, and HBR.org users). Respondents were located in Asia-Pacific (20%), Europe (22%), Latin America (7%), Middle East and Africa (13%), and North America (38%), and in companies with a number of employees of 50 and over. Respondents were from companies in education (10%), financial services (11%), manufacturing (10%), technology (19%), and other (<9%).Chart Title
Current or Future Use of Generative AI (GenAI) for Marketing Purposes According to Business Professionals Worldwide, June 2024 (% of respondents)Publication Date
October 9, 2024