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Explore our Research →The big answers: EMARKETER Daily quiz
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Jul 31, 2025
Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
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Jul 31, 2025
CVS’ Q2 earnings please investors as competitors falter
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Jul 31, 2025
Consumers unwilling to pay for AI features
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Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
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Jul 30, 2025
Revolut could soon become a full-service US bank
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Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
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Jul 30, 2025
Younger generations concerned most with cost of living
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Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
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Jul 29, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 28, 2024
Brands' Willingness to Advertise Alongside AI-Generated Content Is Growing Quickly (% of US advertisers and agencies willing to advertise within AI-generated content if accuracy and brand suitability can be verified, 2023 & 2024)
Note
Data was provided to EMARKETER by Advertiser Perceptions.Methodology
Data is from the August 2024 Advertiser Perceptions report titled "Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?" 250 US brand advertisers and agencies were surveyed online during June 3-6, 2024. Respondents were involved in media brand selection decisions, spending at least $1 million annually on advertising.Chart Title
Brands' Willingness to Advertise Alongside AI-Generated Content Is Growing Quickly (% of US advertisers and agencies willing to advertise within AI-generated content if accuracy and brand suitability can be verified, 2023 & 2024)Publication Date
August 28, 2024
