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September 24, 2024

Preferred Communication Channels With Brands Among Consumers Worldwide*, June 2024 (% of respondents)

Methodology

Data is from the September 2024 Emarsys report titled "Customer Loyalty Index 2024: Global." 10,041 consumers in Australia, Germany, United Arab Emirates, the UK and the US were surveyed online by Opinion Matters during June 12-17, 2024. Additional research from 2,000 adults ages 18+ was gathered by 3Gem Research and Insights during June 20-24, 2024.

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7 in 10 consumers worldwide prefer emails from brands Consumers welcome more holiday messages, doubling retailer revenues

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Preferred Communication Channels With Brands Among Consumers Worldwide*, June 2024 (% of respondents)

Publication Date

September 24, 2024

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7 in 10 consumers worldwide prefer emails from brands Consumers welcome more holiday messages, doubling retailer revenues

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