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August 21, 2024

Mobile Share of US Holiday Season* Digital Sales, 2020-2024 (% of total digital sales)

Mobile Share of US Holiday Season* Digital Sales, 2020-2024 (% of total digital sales)

Methodology

Data is from an August 2024 Adobe Analytics study as cited in company blog. Data is based on an aggregated and anonymous data analysis of 1 trillion website visits and 100 million SKUs in 18 product categories sold online in the US. Adobe measures 80% of all online transactions from the top 100 US retailers. The data is based on the Fisher Ideal Price Index.