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May 1, 2024
Types of Items US Consumers Plan to Purchase During Black Friday/Cyber Monday This Year, May 2024 (% of respondents)
Note
Respondents were asked "What type of item(s) do you expect to purchase during Black Friday/Cyber Monday period this year?"
Methodology
Data is from the May 2024 Medallia Market Research report titled "Summer Travel Plans + Early Pulse on Holiday Shopping." 2,000 US consumers ages 18+ were surveyed during May 2024.