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Explore our Research →Competitive conquesting gains ground among RMNs
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Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
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The big answers: EMARKETER Daily quiz
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Jul 29, 2025
Younger generations concerned most with cost of living
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Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
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OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
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Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
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Jul 29, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 8, 2024
Leadership Position Responsible for Driving Generative AI Strategy According to Executives Worldwide, April 2024 (% of respondents)
Methodology
Data is from the August 2024 Google Cloud report titled "The ROI of Gen AI: A Global Survey of Enterprise Adoption and Value" conducted by National Research Group (NRG). 2,508 executives were surveyed worldwide during February 23-April 5, 2024. Companies with more than 100 employees and more than $10 million in annual revenues were targeted. Respondents were either C-suite or vice president/director/department head. All respondents were also at least interested in generative AI use cases. The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.Chart Title
Leadership Position Responsible for Driving Generative AI Strategy According to Executives Worldwide, April 2024 (% of respondents)Publication Date
August 8, 2024
