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July 15, 2024
Leading Retailer Types That US Parents Plan to Visit for Their Back-to-School Shopping, May 2024 (% of respondents)
Methodology
Data is from the July 2024 Deloitte report titled "2024 Deloitte back-to-school survey." 1,198 US parents of school-aged children (grades K-12) were surveyed online during May 22-30, 2024.Featured In
Mass merchants are the No. 1 shopping destination for back-to-school this year Nordstrom, Kohl’s turn to collabs to stay relevant with shoppersTJX strengthens its hold on shoppers amid economic uncertaintyDollar General’s weak Q2 results offer a warning sign about lower-income consumers’ financial healthSources
Chart Title
Leading Retailer Types That US Parents Plan to Visit for Their Back-to-School Shopping, May 2024 (% of respondents)Publication Date
July 15, 2024