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June 12, 2024

Reasons US Shoppers Use Retail Apps, May 2024 (% of respondents)

Reasons US Shoppers Use Retail Apps, May 2024 (% of respondents)

Note

Data was provided to EMARKETER by SPAR Group.

Methodology

Data is from the June 2024 SPAR Group report titled "2024 Shopper Insights Survey." 1,000 US shoppers ages 18-65 were surveyed online during May 2024. The respondents were all primary or shared grocery shoppers for their household.
Reasons US Shoppers Use Retail Apps, May 2024 (% of respondents) | EMARKETER