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June 4, 2024

Attitudes Toward Advertising Among US LGBTQ+ vs. Total Adults, May 2024 (% of respondents)

Attitudes Toward Advertising Among US LGBTQ+ vs. Total Adults, May 2024 (% of respondents)

Methodology

Data is from the June 2024 YouGov report titled "LGBTQ+ brand rankings 2024." The data came from connecting YouGov BrandIndex and more than 7,000 YouGov Profiles in May 2024. Brands must have been tracked for 365 days to qualify for the ranking, which measured consideration sentiment between May 1, 2023, and April 30, 2024.
Attitudes Toward Advertising Among US LGBTQ+ vs. Total Adults, May 2024 (% of respondents) | EMARKETER