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May 30, 2024

Most Common Challenges When Targeting Sports Fans According to Marketers Worldwide, Jan 2024 (% of respondents)

Most Common Challenges When Targeting Sports Fans According to Marketers Worldwide, Jan 2024 (% of respondents)

Note

Respondents were asked, "What are your most common challenges when targeting sports fans?"

Methodology

Data is from the May 2024 Genius Sports "Sports Advertising 2024" report. 100 marketers worldwide were surveyed during January 2024. Respondents were based in the US, the UK, Australia, and Canada.