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May 23, 2024
Factors Most Likely to Impact Marketing Planning and Spending According to B2B and B2C CMOs Worldwide, Q1 2024 (% of respondents)
Methodology
Data is from the May 2024 CMO Council report titled "CMO Intentions 2024: Fueling Martech Innovation Through AI" in partnership with Zeta Global. Almost 200 C-level executives worldwide were surveyed during Q1 2024. Respondents held CMO/chief revenue officer/chief growth officer/chief experience officer/senior vice president/vice president titles at companies located in North America and Europe in various industries.Chart Title
Factors Most Likely to Impact Marketing Planning and Spending According to B2B and B2C CMOs Worldwide, Q1 2024 (% of respondents)Publication Date
May 23, 2024