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May 31, 2024

Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents)

Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents)

Methodology

Data is from a Baymard survey. 1,012 US adults ages 18+ were surveyed on February 7, 2024.

Featured In

Extra costs are the No. 1 reason consumers abandon online cartsCart abandonment benchmark: Which categories have the highest and lowest rates

Sources

Baymard

Chart Title

Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents)

Publication Date

May 31, 2024

Sources

Baymard

Featured In

Extra costs are the No. 1 reason consumers abandon online cartsCart abandonment benchmark: Which categories have the highest and lowest rates
Topics
Digital Shoppers & BuyersShipping & DeliveryCheckoutUnited States
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Reasons Why US Adults Abandoned Their Online Shopping Cart During Checkout, Feb 2024 (% of respondents) | EMARKETER