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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 12, 2024
Share of US Super Bowl Ads That Feature Celebrities, 2020-2023 (% of total)
Methodology
Data is from the February 2024 Kantar "2024 Super Bowl Creative Effectiveness Report." For the fourth year in a row, Kantar has evaluated Super Bowl ads using its Link AI, which predicts creative effectiveness that is validated to in-market results. The report includes national ads that ran during the Super Bowl and excludes CBS promotional ads, movie trailers, and local ads. On February 12, 2024, at 12am EST, Kantar measured 67 national ads to identify top performers, which are those that score in the top 30% in at least two out of the three metrics.Chart Title
Share of US Super Bowl Ads That Feature Celebrities, 2020-2023 (% of total)Publication Date
February 12, 2024
