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January 29, 2024
Per Person Spending on the Super Bowl in the US, 2007-2024
Methodology
Data is from the January 2024 National Retail Federation report titled "Super Bowl Consumer Spending 2024" conducted by Prosper Insights & Analytics. 8,329 US adults ages 18+ were surveyed during January 2-8, 2024. The survey has a margin of error of +/-1.1 percentage points.