Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nano-influencers earn impressive impression, engagement rates
Article |
Aug 1, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 31, 2025
Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
Article |
Jul 31, 2025
CVS’ Q2 earnings please investors as competitors falter
Article |
Jul 31, 2025
A historical success story: How U.S. Bank’s “Translators” campaign drove traffic to its Spanish voice assistant
Article |
Jul 31, 2025
Microsoft’s $4 trillion moment shows power of its AI-fueled stack
Article |
Jul 31, 2025
Etsy, eBay regained momentum in Q2
Article |
Jul 31, 2025
Figma’s IPO redraws the battle lines for creative tools
Article |
Jul 31, 2025
Healthcare, tech players sign pledge to improve medical record accessibility
Article |
Jul 31, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 9, 2024
Level of Comfort With AI Use for Various Brand Interactions According to Consumers in the US and Europe, Feb 2024 (% of respondents)
Note
Respondents were asked, "How comfortable are you with the brands you deal with using AI for each of the following purposes?" This data is being featured as part of our special coverage of AI in Marketing.Methodology
Data is from the April 2024 Adobe and Econsultancy report titled "Global Digital Trends." 8,600 client-side marketers, agency executives, consultants, and marketing technology vendors were surveyed during January 1-February 19, 2024. Respondents include client-side marketers (76%) and agency executives, consultants, and marketing technology vendors (24%) from companies with a business focus of B2B (23%), B2C (32%), and both markets (45%) located in Europe (45%), North America (32%), and Asia-Pacific (22%), drawn from Econsultancy and Adobe lists and external panels. In addition, 6,800 consumers ages 18-74 in the US, UK, France, and Germany were surveyed online during February 1-13, 2024. Consumer respondents engaged with brands online within the past 3 months.Chart Title
Level of Comfort With AI Use for Various Brand Interactions According to Consumers in the US and Europe, Feb 2024 (% of respondents)Publication Date
April 9, 2024
