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April 9, 2024
Level of Comfort With AI Use for Various Brand Interactions According to Consumers in the US and Europe, Feb 2024 (% of respondents)
Note
Respondents were asked, "How comfortable are you with the brands you deal with using AI for each of the following purposes?" This data is being featured as part of our special coverage of AI in Marketing.Methodology
Data is from the April 2024 Adobe and Econsultancy report titled "Global Digital Trends." 8,600 client-side marketers, agency executives, consultants, and marketing technology vendors were surveyed during January 1-February 19, 2024. Respondents include client-side marketers (76%) and agency executives, consultants, and marketing technology vendors (24%) from companies with a business focus of B2B (23%), B2C (32%), and both markets (45%) located in Europe (45%), North America (32%), and Asia-Pacific (22%), drawn from Econsultancy and Adobe lists and external panels. In addition, 6,800 consumers ages 18-74 in the US, UK, France, and Germany were surveyed online during February 1-13, 2024. Consumer respondents engaged with brands online within the past 3 months.Chart Title
Level of Comfort With AI Use for Various Brand Interactions According to Consumers in the US and Europe, Feb 2024 (% of respondents)Publication Date
April 9, 2024