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April 3, 2024
Change in Ad Spending in 2024 According to Retail Marketers Worldwide, Nov 2023 (% of respondents)
Methodology
Data is from the April 2024 Mediaocean "2024 Retail Advertising Outlook Report." 117 retail marketing professionals worldwide were surveyed during November 2023 by TechValidate. The survey included insights reflecting input from Mediaocean's customers and partners, focused on key consumer and technology trends along with projected media investments.