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April 1, 2024
Share of US TikTok Shoppers Who Shopped at Select Retailers in the Past 12 Months, Feb 2024 (% of total TikTok shoppers)
Methodology
Data is from the April 2024 Earnest Analytics report titled "Case Study: TikTok Shop Disruption Analysis with Credit Card Transaction Data." Data is based on sales records for individual anonymous households across credit/debit card accounts in the US.Chart Title
Share of US TikTok Shoppers Who Shopped at Select Retailers in the Past 12 Months, Feb 2024 (% of total TikTok shoppers)Publication Date
April 1, 2024