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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 19, 2023
Marketing Budget Allocated to Marketing Activities/Investments Tied to Promoting Business Sustainability Efforts According to CMOs in North America, Aug 2023 (% of respondents)
Methodology
Data is from the December 2023 Dentsu report titled "CMO Navigator Fall 2023." 607 marketing leaders in North America were surveyed during August 2023 by B2B International. Respondents were from companies with less than 250 employees (43%), 250-1,000 employees (30%), or over 1,000 employees (27%) with a business focus of B2B (25%), B2C (24%), or both (51%) from various industries.Featured In
5 charts for marketers on sustainabilitySources
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Marketing Budget Allocated to Marketing Activities/Investments Tied to Promoting Business Sustainability Efforts According to CMOs in North America, Aug 2023 (% of respondents)Publication Date
December 19, 2023
