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February 14, 2024
Leading Reasons That US Adults Currently Participate in a Loyalty or Rewards Program, 2022 & 2023 (% of respondents)
Methodology
Data is from the February 2024 Merkle report titled "2024 Loyalty Barometer Report." 1,500 US adults 18-65 were surveyed online during October 2023.Chart Title
Leading Reasons That US Adults Currently Participate in a Loyalty or Rewards Program, 2022 & 2023 (% of respondents)Publication Date
February 14, 2024