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February 14, 2024
Types of Product Discovery Tools/Functions Currently Used by Their Company on Their Website According to B2B Decision-Makers Worldwide, Jan 2024 (% of respondents)
Note
Respondents were asked "What product discovery tools/functions does your organization currently use?" Data was provided to eMarketer by Zoovu.Methodology
Data is from the February 2024 Forrester Consulting "2024 State Of B2B Ecommerce Report" commissioned by Zoovu. 413 B2B decision-makers worldwide were surveyed during May 2023-January 2024. Respondents were companies with a business focus of entirely B2B (38%), mostly B2B (36%) or approximately equal split between B2B and B2C (25%), B2B revenues of $200 million and over, based in North America, UK, France, Spain, Nordic countries, Austria, Germany and Switzerland from various industries with a job title of Manager (42%), Director (27%), VP (16%), C-Level Executive (9%) or Product Manager (5%).Chart Title
Types of Product Discovery Tools/Functions Currently Used by Their Company on Their Website According to B2B Decision-Makers Worldwide, Jan 2024 (% of respondents)Publication Date
February 14, 2024