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February 7, 2024

Most Important Factors in Budget Allocation Decisions for Retail Media According to US CPG Manufacturers, Dec 2023 (% of respondents)

Methodology

Data is from the February 2024 Skai and Path to Purchase Institute, "The State of Retail Media 2024." 98 US advertisers were surveyed during December 2023. Of the respondents, 59% worked in agencies and 41% in consumer product manufacturers.

Featured In

The latest data shows organizations are happy with retail media, but there’s room for improvement Measuring performance is critical to CPG brands’ retail media investments Night Market simplifies ROI tracking, measurement across 200+ retail media networks

Sources

Skai (formerly Kenshoo)

Path to Purchase Institute

Share

Chart Title

Most Important Factors in Budget Allocation Decisions for Retail Media According to US CPG Manufacturers, Dec 2023 (% of respondents)

Publication Date

February 7, 2024

Sources

Skai (formerly Kenshoo)

Path to Purchase Institute

Featured In

The latest data shows organizations are happy with retail media, but there’s room for improvement Measuring performance is critical to CPG brands’ retail media investments Night Market simplifies ROI tracking, measurement across 200+ retail media networks

Topics

Groceries & Consumer Products (CPG)Retail Media United States

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