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January 8, 2024
Activities That Adults Worldwide Want AI to Help With During the Shopping Journey, Oct 2023 (% of respondents)
Note
This data is being featured as part of our special coverage of AI in Commerce and AI in Marketing.
Methodology
Data is from the January 2024 IBM "2024 Consumer Study: Revolutionize retail with AI everywhere." 20,000 adults ages 18+ worldwide were surveyed online during September-October 2023.