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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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January 8, 2024

Activities That Adults Worldwide Want AI to Help With During the Shopping Journey, Oct 2023 (% of respondents)

Note

This data is being featured as part of our special coverage of AI in Commerce and AI in Marketing.

Methodology

Data is from the January 2024 IBM "2024 Consumer Study: Revolutionize retail with AI everywhere." 20,000 adults ages 18+ worldwide were surveyed online during September-October 2023.