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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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June 28, 2023

Top 5 Challenges Involved in Using Retail Media Networks According to US Advertisers, May 2023 (% of respondents)

Methodology

Data is from the June 2023 The Trade Desk "2023 Retail Report" with Material+. 201 US marketers were surveyed during April 11-May 10, 2023. The respondents' teams were responsible for media planning, strategy and buying, national/brand marketing, ecommerce marketing, SEO, and/or shopper marketing. All respondents held the rank of manager or above and played either a significant or sole role in deciding where advertising dollars were spent.