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September 19, 2023
Commerce Media Network Challenges Faced by the Organizations of UK and US Commerce Media Decision-Makers, Aug 2023 (% of respondents)
Note
Forrester Consulting defines commerce media as media that enables both retail and nonretail advertisers to connect with audiences throughout the buying journey on retailer and publisher platforms across the open internet, leveraging large-scale commerce data to improve experiences, and tying ad ... spend directly to outcomes.Methodology
Data is from the September 2023 PubMatic report titled "Who Will Win Their Fair Share Of Commerce Media?" conducted by Forrester Consulting. 309 UK and US commerce media strategy decision-makers from retail and/or travel organizations were surveyed online during August 2023. The organizations all generate $500 million or more in annual revenues.Chart Title
Commerce Media Network Challenges Faced by the Organizations of UK and US Commerce Media Decision-Makers, Aug 2023 (% of respondents)Publication Date
September 19, 2023