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July 26, 2023
Asset Share of US Programmatic Out-of-Home (OOH) Spending, H2 2022 & H1 2023 (% of total)
Note
Data was provided to Insider Intelligence by Place Exchange.
Methodology
Data is from the July 2023 Place Exchange "H1 2023 Place Exchange Programmatic OOH Trends Report." Results are based on billions of programmatic OOH impressions in the US within the Place Exchange platform comparing data from H1 2023 vs. H2 2022.