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July 20, 2023
Extent to Which Generative AI Benefits Their Company During the Creative Process According to Tech Decision-Makers in North America and the UK, July 2023 (% of respondents)
Methodology
Data is from the July 2023 Forrester Consulting report titled "Maximizing Business Potential With Generative AI: The Path To Transformation" commissioned by Grammarly. 301 technology purchase decision-makers at organizations in Canada, the UK, and the US were surveyed online during March-July 2023. Respondents were director level or higher in customer support, IT, HR, marketing, or sales roles who influence or direct strategic decisions about the technologies their teams use. They represented organizations with at least $100 million in annual revenues; the sample excluded government, education, and nonprofits sectors. Respondents were offered a small incentive for their time. Grammarly is a provider of AI-enabled software for text composition and communications.Chart Title
Extent to Which Generative AI Benefits Their Company During the Creative Process According to Tech Decision-Makers in North America and the UK, July 2023 (% of respondents)Publication Date
July 20, 2023