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May 10, 2023
Leading Concerns for Their Company's Digital Ad Strategies According to Executives Worldwide, Jan 2023 (% of respondents)
Methodology
Data is from the May 2023 IDC report "The New Era of Advertising Beyond Cookies and Identifiers" sponsored by Ogury. 1,000 executives worldwide were surveyed during November 2022-January 2023.Featured In
Audience targeting weighs most on executives’ minds as cookieless future loomsAdvertisers will waste $84 billion on fraud this yearIntegral Ad Science steps in to tackle the ‘Made for Advertising’ problemHow ad waste and fraud came into focus in 2023 More than 90% of publishers share consumer data without consent, study findsChart Title
Leading Concerns for Their Company's Digital Ad Strategies According to Executives Worldwide, Jan 2023 (% of respondents)Publication Date
May 10, 2023