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Explore our Research →Privacy concerns cloud AI enthusiasm among C-suite executives
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Aug 12, 2025
The big answers: EMARKETER Daily quiz
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Aug 11, 2025
Private labels go mainstream in everyday essentials
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Aug 11, 2025
Retailers must prioritize digital to capture August’s back-to-school shoppers
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Aug 11, 2025
Retail media’s search dominance is growing—but AI may rewrite the rules
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Aug 11, 2025
CDC shooting underscores growing distrust of the medical establishment for health guidance
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Aug 11, 2025
OpenAI’s GPT-5 rollout proves product marketing still matters
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Aug 11, 2025
Retention rate most important to A/B testers
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Aug 8, 2025
E.l.f. Beauty and Image Skincare are chasing a social commerce glow-up
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Aug 8, 2025
Chime’s successful earnings prove its status as a top financial competitor
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Aug 8, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 4, 2023
Select Generative AI Tools in Use at Their Company According to US Marketers, March 2023 (% of respondents)
Note
Data was provided to Insider Intelligence by Botco.ai.Methodology
Data is from the May 2023 Botco.ai report titled "The State of GenAI Chatbots in Marketing." 1,000 US marketing professionals were surveyed during March 2023. 64% of respondents work in B2B, 36% in B2C. 25% work at companies with 1-100 employees, 30% with 101-500, 20% with 501-1,000, 16% with 1,001-5,000, and 10% with more than 5,000 employees. Botco.ai is an AI-powered conversational marketing cloud solution.Chart Title
Select Generative AI Tools in Use at Their Company According to US Marketers, March 2023 (% of respondents)Publication Date
May 4, 2023
