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May 2, 2023
Biggest Obstacles to Leveraging AI at Their Company According to B2C Professionals Worldwide, March 2023 (% of respondents)
Methodology
Data is from the May 2023 Twilio report titled "The State of Personalization 2023" conducted by Method Research. 3,001 adults ages 18+ who have purchased something online in the past 6 months were surveyed worldwide. In addition, 500 decision-makers (manager level or higher) at consumer-facing companies that provide goods/services online were surveyed. Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.