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March 1, 2023
US Subscription Ecommerce Sales, 2022-2027 (billions, % change, and % of retail ecommerce sales)
Note
Examples include Amazon Subscribe & Save, Blue Apron, Dollar Shave Club, Stitch Fix, and Walmart Beauty Box. Subscriptions to digital media platforms (e.g., Adobe Photoshop, Netflix, Peloton, Spotify, etc.) are excluded.Methodology
Estimates are based on the analysis of US Department of Commerce data, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.Chart Title
US Subscription Ecommerce Sales, 2022-2027 (billions, % change, and % of retail ecommerce sales)Publication Date
March 1, 2023