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April 11, 2023
Impact of Using Analytics on Their Audience Targeting and Segmentation Efforts on Performance and Efficiently According to Marketers in Europe and the US, March 2023 (% of respondents)
Note
Respondents were asked, "How would you describe the impact of using analytics on your audience targeting and segmentation efforts in terms of performance and efficiency?"Methodology
Data was from the April 2023 Winterberry Group and Association of National Advertisers (ANA) report “From Data to Insight: The Outlook for Marketing Analytics." 204 marketers in the US and Europe were surveyed during March 2023.Chart Title
Impact of Using Analytics on Their Audience Targeting and Segmentation Efforts on Performance and Efficiently According to Marketers in Europe and the US, March 2023 (% of respondents)Publication Date
April 11, 2023