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January 11, 2023

Drivers of Their Data Clean Room Strategy According to Marketers in North America, Q4 2022 (% of respondents)

Drivers of Their Data Clean Room Strategy According to Marketers in North America, Q4 2022 (% of respondents)

Note

Respondents were asked, "What drives your data clean room strategy?" Data was provided to Insider Intelligence by CMO Council.

Methodology

Data is from the January 2023 CMO Council report "Optimizing Outcomes In Media Marketing." 160 marketing leaders in North America were surveyed Q4 2022.