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June 3, 2022

Alibaba, Amazon and Mercado Libre Market Share by Key Country and Region, 2019-2023, 2019-2023 (% of total retail ecommerce sales)

Alibaba, Amazon and Mercado Libre Market Share by Key Country and Region, 2019-2023, 2019-2023 (% of total retail ecommerce sales)

Note

Amazon includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; includes sales on tablets; excludes travel and event tickets, payments (such as bill pay, taxes, or money transfers), food services and drinking place sales, ... gambling and other vice goods sales; represents the gross value of products or services sold on Amazon.com (browser or app), regardless of the method of payment or fulfillment; includes direct and marketplace sales; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements. Alibaba includes all years converted to USD using 2021 exchange rates; includes gross merchandise value (GMV) for Tmall, Taobao marketplace, and AliExpress Global on a calendar year basis; includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets; excludes Hong Kong. Mercado Libre is for Latin America.

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.