Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

November 2, 2022

Leading Priorities of Marketers Worldwide to Improve the Customer Experience in the Year Ahead, Oct 2022 (% of respondents)

Leading Priorities of Marketers Worldwide to Improve the Customer Experience in the Year Ahead, Oct 2022 (% of respondents)

Note

Respondents were asked, "What are your top priorities to improve the customer experience in the year ahead?" Data was provided to Insider Intelligence by Ascend2.

Methodology

Data is from a November 2022 Ascend2 report titled "Building Better Customer Experiences." 408 marketers worldwide were surveyed during the week of October 24, 2022. Respondents identified their role as C-suite/owner/partner (54%), VP/director/manager (33%), and nonmanagement professional (13%). Respondents identified their company type as B2B (27%), B2C (51%), and equally split between B2B and B2C (22%). Respondents identified the number of employees at their company as fewer than 50 (64%), 50-500 (20%), and more than 500 (15%).